P@SHA
Pakistan IT Industry Association
Startup Community
@P@SHA Startup Directory

Discover the startupsshaping Pakistan's future.

Explore credible startups across sectors, stages and cities. Find founders and teams ready for customers, investment, partnerships and talent.

Popular:Women-led
350+ verified Pakistani product startupsNew cohort of women-led founders spotlightedP@SHA Startup Founders Forum — applications openGlobal award-winning startups added this quarterInvestor introductions now open to Featured tierNo fee · No equity · Just visibility350+ verified Pakistani product startupsNew cohort of women-led founders spotlightedP@SHA Startup Founders Forum — applications openGlobal award-winning startups added this quarterInvestor introductions now open to Featured tierNo fee · No equity · Just visibility
Featured startups

Startups worth knowing.

Handpicked by the P@SHA committee — verified companies actively seeking investors, pilots, and partnerships across Pakistan's product economy.

View all startups
01
A
Clean-tech/Renewable Energy/Green-tech
Featured company

Aabshar

Enabling the world to save water and reduce monthly expenses
02
Artificial Intelligence (AI)Karachi

AtlasCloud

AtlasCloud is an AI based Org

04
Mar-tech/Marketing/Market PlacePeshawar

BizB

BizB is a movement to make fashion sustainable again by promoting reuse and recycling!
05
Artificial Intelligence (AI)

Lumen Robotics

Autonomous warehouse robots for mid-market logistics

A startup directory should do more than list names. It should open doors.

Why it matters

Built to connect verified startups with the people who can help them grow.

01

Make discovery easier

One searchable index instead of scattered LinkedIn threads and cold outreach — every verified startup, one place.

02

Build market trust

The P@SHA verified badge tells investors and partners a real committee has looked at the basics.

03

Connect opportunity

Featured tier startups get warm introductions to investors, corporate buyers, and pilot programs.

04

Show global ambition

Award-winning founders and women-led teams get the spotlight they've earned on the world stage.

Join the directory

Put your startup where the right people can find it.

No fee, no equity — just a real committee review and a public profile built to convert.

Verified profileNational visibilityBuyer discovery
Start your application

Review typically takes about two weeks.

01

Build your profile

Tell us about your product, team, and traction — takes about 8 minutes.

02

Complete review

The P@SHA committee reviews submissions in fortnightly batches.

03

Start getting discovered

Go live in the directory, searchable by investors, buyers, and press.

One connected ecosystem

For everyone helping startups move forward.

F

Founders

List once, get discovered everywhere — investors, buyers, press, and peers.

I

Investors

Filter by sector, stage, and traction to build a real deal pipeline.

E

Enterprise

Find vetted vendors and pilot partners without a lengthy RFP process.

T

Talent

See which product-native startups are hiring and how they're growing.

P

Policy makers

A live, verified read on the health of Pakistan's product economy.

G

Global partners

One trusted entry point into Pakistan's startup ecosystem.

News, insight and signals from Pakistan's startup community.

Founder guide
Founder strategy6 min read

What enterprise buyers look for in a startup.

A practical guide to positioning, proof, security readiness and stakeholder confidence.

Ecosystem brief
Market access5 min read

Building globally from Pakistan: a market-entry checklist.

Key questions for founders preparing their company, team and operations for new markets.

Women-led
Founder stories4 min read

Why stronger discovery pathways matter for women-led startups.

Visibility, networks and trusted introductions can reshape the growth journey.

Startup guide
AI & data5 min read

Moving from pilot to production-grade AI.

Designing evaluation loops and reliability checks before a launch, not after one.

Policy
Ecosystem6 min read

What the new startup policy draft means for founders.

A plain-language walkthrough of the clauses that matter for product-native companies.

Questions, answered

Everything you need to know.

Can't find what you're looking for? Email us.

Any product-native startup founded or headquartered in Pakistan. We focus on companies building scalable, IP-owning solutions — SaaS, marketplaces, apps, platforms, deep tech. Services agencies are welcome at other P@SHA committees but not this one.

Build visibility that compounds

Ready to make your startup easier to discover?

Takes about 8 minutes. Review by the committee within two weeks. Featured tier startups get priority introductions and showcases.

Start your application